This first one, from Dale Power Solutions, has the kind of paternalistic big brother vibe that I think we’re aiming for. It’s also very slick and technological. The British accent is obviously wrong, but the editing and visuals seem right. And the wierd techno music — which shifts at about 1:50 to a very peppy soft pop–also gives just the right mood: ominous at first (as they’re detailing the ‘problem’) and happy/ upbeat in the end (when they present their ‘solution’). Wonderfully creepy!!